If you’ve noticed a rise in pistachio prices or are struggling to find them in stores, you’re not alone. The reason might not come as a surprise: the trendy “Dubai Chocolate Bar” has taken the world by storm. But the trend didn’t stop there; it sparked a global frenzy for pistachio-laden desserts. The world has spoken, and we’re obsessed with this decadent menu. But are we now feeling the ripple effects? What could this mean for the future of pistachio-flavored treats?
Pistachios in High Demand
Long before the Dubai craze, pistachios were a highly desired premium product across the food industry. These precious nuts are labor-intensive to harvest & are mostly sourced from a few key regions like the U.S., Iran & Turkey. Thanks to viral content, the desire to recreate and invent Dubai-inspired treats, the demand is outpacing the supply. Retailers in Europe, the Middle East & parts of Asia are reporting product shortages & up to a 30% increase in price.
What This Means for Consumers and Businesses
If your business is reliant on pistachios, you might need to get creative or plan ahead. It’s a great marketing opportunity to hop on the Dubai trend while you still can! Just be ready to source wisely and expect potential shortages or delays. Consider creative ways to play up the Dubai trend featuring alternative nuts.
Need inspiration? Watch how we reimagined the Dubai bar using a caramelized almond hazelnut filling: Watch on YouTube.
Can the Supply Catch Up with Demand?
Agricultural experts say that while the supply chain can eventually adjust, pistachio trees take years to mature. In the meantime, suppliers may look to alternatives such as frozen or powdered pistachio products to meet the rising demand.
What started as a viral video is now a global food phenomenon. Whether you are a pistachio lover or just keeping up with the latest food trends, this is a fascinating example of how social media can influence real-world supply and demand. What do you think the next food craze will be? In the meantime, we are keeping our eyes & instagram feeds open!
Looking for more Dubai Bar inspo? Check out our YouTube videos, How to Make The Viral Dubai Chocolate Bar (our viral hit!) How to Make Dubai Chocolate Bar Inspired Croissant and Dubai Chocolate Cups
– all filled with pistachio-packed creativity and sweet ideas.