Social Media has revolutionized the way people share, discover and engage with food. From viral trends and recipes, platforms like Instagram, Tiktok, and Youtube (just to name a few), have reshaped the baking industry.
Viral Baking Trends
Aesthetics matter! Beautifully decorated cakes and artistic pastries dominate feeds, pushing bakers to create visually stunning confections. Social Media is the birthplace of many viral baking trends that have swept our kitchens over the last decade. Think back to the pandemic when everyone was whipping up Dalgona coffee at home, the more recent viral Dubai Chocolate Bar, or fancy and delicious butter boards. These viral trends have inspired homebakers and professionals alike to experiment with new ideas.
Online Baking Communities
Social Media has created a space for home bakers and professionals to connect. Facebook groups, Reddit threads & TikTok challenges, etc. create supportive communities where people can share tips, troubleshoot problems, and showcase their work.
Accessibility to Education & Tutorials
With free step-by-step tutorials & educational content on platforms such as YouTube, Instagram, and TikTok, learning advanced techniques is easier than ever. Master the art of sourdough bread, detailed cake design, and delicate pastries without any formal training.
Rise of the Home-Based Bakeries
Social Media has enabled hobby bakists to turn their passion into a business. Potential clients have never been so accessible at any other time in history. With the click of a button you can connect with a new local customer, or push your products in front of a broader audience. Social media has created endless opportunities for business exposure as well as the ability to pay for advertisments.
Streams of Income
Social media has created what we now know as the “creator economy”. Creators are able to collaborate with brands, to promote kitchen tools, and equipment as well as creating recipes to influence what people bake and buy.
As social media continues to evolve, the baking industry will see even more innovation, creativity, and accessibility, making it easier than ever for anyone to become a baking star.
Check out this educational video with our Chef partner Luis Amado below!